Are your clients finding you?
Prose and Purpose helps small businesses and solopreneurs attract more right-fit clients with an audience-centric inbound approach that will help you get found online.
Get search and content strategies built around your ideal audience. Using a proven Define-Attract-Align framework, you'll see website visits increase and more leads come in while you sleep.
There's a person behind every search.
Define, Attract, and Align
A framework designed to bring you more visitors and right-fit leads.
DEFINE your audience
Audience is everything.
Get your audience-centric Brand Messaging Strategy featuring up to three audience persona stories so you know the right messaging to align with the right buyers.
ATTRACT more visitors
Get a content strategy built around the specific needs of your audience, your unique offer, and data-driven SEO research that sends more right-fit visitors to your site.
ALIGN through shared values
Demonstrate your empathy, authority, and shared values through expertly crafted website copy and blog content so your clients feel aligned with your brand and inspired to take action on your offer.
Why Prose and Purpose?
Prose and Purpose is an audience-centric marketing consultancy serving solopreneurs and small business owners.
Hi, I'm Melissa Zimmerman, a content strategist and copywriter. For over a decade, I've been helping businesses get found online by their ideal clients.
I know how confusing it can be when so many "experts" shout at you to use their system, join their program, or hop on this platform to build your business and get more sales.
In the last ten+ years of serving businesses and brands, I've seen one approach that always works to increase website visitors and qualified leads — an audience-centric SEO and content strategy backed by well-written, purposeful, human-written content.
If you run a purpose-driven small business centered around a specific audience and want more qualified visitors to your website, you are the perfect fit for an audience-centric search + content strategy.
Your business is making a difference in the world — I'm thrilled to help you get found online.