Simplify Your Strategy

Simplify your marketing with an audience-first strategy for branding, marketing, and visibility.

The Prose & Purpose strategy can be applied across all your business content, from social media posts to nonfiction books.

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Melissa Zimmerman, founder of Prose & Purpose

Get found online.

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Creative business woman leading her team

Always Audience-First

I help entrepreneurs and thought leaders attract and earn the trust of their right-fit clients with an audience-centric strategy that can work on every platform and with every form of content.

Without your audience, you have no business. 

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Beautiful businesswoman wearing glasses using laptop over isolated white background with a happy face standing and smiling with a confident smile showing teeth

There's a person behind every search.

How well do you know your audience? Too many businesses make the fatal mistake of centering their marketing messages around their brand and offer, not their audience. Define your audience and position your brand around the REAL PEOPLE searching for solutions and inspiration online. Put your audience first and watch your business expand.

Define, Attract, and Align

A framework designed to bring you more visitors and right-fit leads.

DEFINE your audience

Audience is everything. 

Get your audience-centric Brand Messaging Strategy, so you know the right messaging to align with the right buyers.

ATTRACT more visitors

Get a content strategy built around the specific needs of your audience, your unique offer, and data-driven SEO research that sends more right-fit visitors to your site.

ALIGN through shared values

Demonstrate your empathy, authority, and shared values through expertly crafted website copy, blog content, and book ghostwriting so your clients feel aligned with your brand and inspired to take action on your offer.

Melissa Zimmerman marketing strategist

Prose and Purpose is an audience-centric consultancy serving entrepreneurs and thought leaders.

Hi, I'm Melissa Zimmerman, a content strategist, writer, and marketing consultant. For over a decade, I've been helping businesses get found online by their ideal clients.

I know how confusing it can be when so many "experts" shout at you to use their system, join their program, or hop on this platform to build your business and get more sales.

In the last ten+ years of serving businesses and brands, I've seen one approach that always works to increase website visitors and qualified leads:

An audience-centric strategy.

This strategy has proven effective in helping entrepreneurs clarify their offer, communicate their brand message, position themselves in the market, and create content of every type on every platform.

You're making a difference in the world — I'm thrilled to help you on your mission.

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Request a Strategy Session

Schedule a complimentary call to see if an audience-centric strategy will work for your business and to request an available spot for an upcoming strategy session. 
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